Digital Marketing Ideas For Your Salon
From artwork to ads and words to websites, discover the practical salon marketing solutions that can help your salon or freelance hairdressing business to thrive.
LITTLE IDEAS TO MAKE A BIG DIFFERENCE
7 things every salon must communicate to its clients right now
It’s bloody hard to communicate through masks – let alone visors or googles as well! – but that doesn’t mean that you can leave your client communication to chance and hope your hand signals get you through. Well thought-out policies and messaging are more important...
What’s all the fuss about Instagram guides and how can your salon use them?
This year, Instagram has had nearly as many updates as BoJo has made u-turns! These include Reels (its Tik Tok rip off) and Instagram Shopping, but let’s talk about the newest feature, Instagram Guides. Guides sit just above the grid (alongside reels and IGTV if...
Virtual Christmas events to run in 2020
I don’t know about you, but I’ve lost count of the amount times people have said ‘this isn’t going to be a normal Christmas’. Yeah, we get it, things are going to be a bit strange! I think that makes it more important than ever for salons to do what they can to create...
Christmas marketing ideas for salons in 2020
Where we’re at right now is far from ideal. None of us would have chosen it. But, we can’t change it. So, let’s try to enjoy it and think of it as the calm before the storm. Because there’s no doubt that when your salons re-open (please, Boris, let it be December 3rd)...
What did the pandemic do to people’s hair salon habits?
As English salons embark on a second national lockdown, we can reveal the effect that the Spring/Summer lockdown had on clients’ hairdressing habits. In October 2020, I quizzed almost 250 people from 18-65 + about their relationship with their hair salon this year....
3 ways your salon can still make money during November Lockdown
As if 2020 hadn’t been bad enough already, we suddenly find ourselves back in lockdown just as the build up to the normally busy Christmas period ramps up. Argh!? But we are where we are and there is nothing we can do except hang up the closed signs and come up with...
9 essentials every salon needs to make their social media a success
Do you prefer to start with the good news or the bad news? Personally, I always prefer to start with the bad because it feels good to end on a high! So, here goes… The bad news: social media isn’t a quick-fix solution. It’s not going to have your salon fully-booked...
9 salon marketing ideas you can use to get people into your salon right now
Let’s not beat around the bush, these are tough times, but here are 9 proven marketing ideas you can make happen right now.
12 ways you might be sending out the wrong message to your ideal clients without even realising
Have you ever stopped to think about all the messages you’re sending out to your potential clients? Because here’s the thing, everything you put out there, from your logo, to your colour scheme, to the words you use or the services you offer all build a picture of...
Looking for something different?
I’m building new marketing resources, texts and scripts all the time, but if there is something specific you’re after why don’t you drop me a line and I can fast-track it. Or let’s schedule a 15 minute call and we can discuss it.