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8 Emails you really should be sending your salon clients

8 Emails you really should be sending your salon clients

Emails. We all read heaps of them. Every. Single. Day. That makes them one of the most valuable tactics in your salon marketing toolkit, and yet they’re massively under-used. Most salons treat them as the poor relation to social media for salons. If you’re a salon...
7 lessons your salon can learn from the England team

7 lessons your salon can learn from the England team

My first job after finishing my post-grad at Uni was writing for Sky Sports online. Yep, they actually paid me to talk about sport all day! If we’ve ever had a conversation, you’ll know I’m at my most passionate when I’m talking football (especially Arsenal!). So, it...
Christmas marketing ideas for salons in 2020

Christmas marketing ideas for salons in 2020

Where we’re at right now is far from ideal. None of us would have chosen it. But, we can’t change it. So, let’s try to enjoy it and think of it as the calm before the storm. Because there’s no doubt that when your salons re-open (please, Boris, let it be December 3rd)...
Top tips for managing post-lockdown client bookings

Top tips for managing post-lockdown client bookings

How do you come up with a fair system to book your clients when your salon re-opens? That’s one of the many challenges facing salons right now. Unlike a lot of the struggles facing you, this is one that is entirely in your control. And you have a few options...