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The offers and promotions every salon needs

The offers and promotions every salon needs

‘Discounts don’t work’. How many times have you heard that? It’s utter nonsense. ‘Discounting devalues your product’. Tell that to Harrods. ‘You should only ever add value’. Ridiculous You need to do what you have to do to attract and retain clients. Sometimes the...
How to make salon newsletters work for you

How to make salon newsletters work for you

Why should I use email marketing? If you’re like most salon owners, you’ve probably bought into the importance of social media as your key channel of communication with your clients. The problem is that in most cases less than 10% of your followers will see your posts...