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8 Emails you really should be sending your salon clients

8 Emails you really should be sending your salon clients

Emails. We all read heaps of them. Every. Single. Day. That makes them one of the most valuable tactics in your salon marketing toolkit, and yet they’re massively under-used. Most salons treat them as the poor relation to social media for salons. If you’re a salon...
7 lessons your salon can learn from the England team

7 lessons your salon can learn from the England team

My first job after finishing my post-grad at Uni was writing for Sky Sports online. Yep, they actually paid me to talk about sport all day! If we’ve ever had a conversation, you’ll know I’m at my most passionate when I’m talking football (especially Arsenal!). So, it...
Why You REALLY should include a team page on your salon website

Why You REALLY should include a team page on your salon website

A question I’m often asked by clients or potential clients who request a website review is, ‘‘What pages should I include on my salon website?’’. There are no hard and fast rules, it has to reflect your salon, but I suggest pages for your popular and high value...
Two ways to get clients when your salon is quiet

Two ways to get clients when your salon is quiet

Have you had a quiet week in the salon? Then you’ve got 3 options. Sit back, do nothing and hope that busier times are around the corner when life returns to normal, whatever ‘normal’ means. Panic! Is it going to be like this forever? What are you going to do when...