Let’s talk about Google and more importantly how you can get your salon website to the top of Google.
It’s not as community-centric as Facebook, or as on-trend as Instagram, but it is still the first place people turn to if they’re looking for a new salon.
So, it makes sense that if you can get your salon to the top of Google for relevant searches – like salon in your town, or hair colour in your town, or prescription facials in your town – you will get more people visiting your website and you will get more clients booking with you.
The stats back it up… on a search engine results page, more than a third of clicks go to the top organic listing.
Not sure what that is? It’s this one ⬇️ ⬇️ ⬇️ Or there’s a great post here that explains local SEO for salons and the Google map.
How do you get your salon top of Google?
Google has an algorithm that weighs up loads and loads of factors to decide which content is the best match for what the person searched for.
Some of these are technical SEO, including the speed of your website, whether your site is secure (https:// not http://) and whether it is responsive.
Want to check if your site is quick enough for Google? Test it here: https://developers.google.com/speed/pagespeed/insights/
Some of these are off the page (off page SEO). These are things like having lots of links from trustworthy sources, good social signals (some people describe this as brand reputation) and the geography of where you salon is.
Then there is on page SEO. This is my favourite thing to speak about because it’s the bit where you can do the most to improve without the help of a pro.
The on-page information is the meta data, which is the content you include to tell Search Engines what your site is about, and then the content that is there to tell your clients about your salon.
The meta data includes:
- The Page Title
- The Description (this doesn’t impact on where you rank, but it will help people decide whether to click on your salon or the one above or below it)
- The Alt tags these are the descriptive terms used to describe your images and videos.
What does Google think is good content on your salon website?
It’s not an exact science, results vary from search to search, but if you want your salon website to rank top of Google you should aim to tick these boxes:
- It’s got a Page Title that contains the key words that the person searched for (bonus points if it’s an exact match!)
- It has at least 300 words
- It’s got a header that contains the keyword
- The keyword and its similes (that’s words with a similar meaning) appear in the main text
- It’s easy to read (sub-headers and bullets work a treat)
- It’s well-written.
- It contains multi-media (that’s pics and videos) with relevant meta data
- There are links to other parts of your site
- There is a (relevant) external link
Sound like a minefield? It’s not as complicated as it seems.
The important thing to know is that Google wants you to create pages that help your website visitors (and potential clients), are full of useful information and help to answer any questions they may have.
So before you begin building your website, start by thinking what someone who is searching for that page is looking for and create content that is going to answer everything they’re likely to want to know.
What terms should my salon aim to get to the top of Google for?
When I’m building salon websites for my KOR Digital clients, I always start by thinking about the following:
- Your brand name (if your salon doesn’t appear high up when someone searches for it directly, you have work to do!)
- Top Hair salon in [your town], Top beauty salon in [your town]
- The best hairdresser [in your town], The best beauty therapist [in your town] (and beautician – sorry!)
- Your most popular services e.g. Balayage in [your town]; Lash lift and Tint in [your town]
- Your high value services e.g. Hair extensions [your town]; Microblading in [your town]
When people search on the go, or use voice search, there’s a bit of a shift towards using ‘Near Me’ when they’re searching on Google.
So, it’s also worth thinking about if you can find a natural way to include that phrase on your page. For example, if you’ve built a page that is optimised for hair extension searches in your town, can you include ‘hair extensions salon near me’ without it seeming forced or artificial?
So what now?
Getting your salon to the top of Google doesn’t happen overnight (it can take up to 12 weeks for your changes to take effect) and you’ll need a strategy.
Not sure where to begin? Here’s a plan:
- Make a list of the phrases you are targeting
- Google them. Make a note of where you appear.
- Choose some phrases that you’re ranking pretty well for, but would like to be higher
- Have a look at what the top ranked sites for that phrase have on their page
- Re-work your page, tweak your copy, add some of the elements we’ve spoken about above and the type of content you spotted on the top ranking page.
- Track your progress.
WANT THE BEST SALON WEBSITE POSSIBLE?
Whether you already have a salon website or are thinking of building one, check out my guide to the 50 ways to create a kickass salon website e-book.