Do you ever wonder how so many small businesses – especially hair and beauty salons – manage to make their social media look so professional, even though you know they don’t have a marketing budget. 

Their secret is Canva. 

If you are managing your salon marketing without it, I literally cannot imagine how!

I was recently talking to a friend, who is a designer, about Canva and he said it’s completely taken the middleman out because everyone can become a designer these days (Let’s just say it wasn’t his favourite platform!).

Anyway, I recently noticed a post in a hairdressing social media group from someone saying they found Canva really difficult to use, so I thought I’d put together 3 quick videos to help you if you’re struggling with it.

What is Canva?

It’s an easy-to-use design tool that you can use to make your salon’s marketing – especially your website and social media – look fantastic.

How can my salon use Canva?

You can use Canva to create a consistent brand image including:

  • Social media posts
  • Header images
  • Profile photos
  • Website content
  • E-mail marketing layouts
  • Inspiration for your social media
  • Offline marketing materials
  • To re-size photos (it’s a fudge, but it works)
  • To remove the background from photos.

What does Canva cost?

It’s free to use, but it’s a free-mium model, so you have to pay for certain images and there are some premium elements that are locked. The  pro version gives you access to all the images for free and you also get some handy tools, including a brand kit.

The pro version cost £99 per year (if you pay up front) or £10.99 per month, but you get 30 days free to see if you like it. I’d personally recommend the paid version just for the brand kit – it will save you way more than £10 of your time each month and time is money, right?!

Is it hard to use?

No! I really believe that anyone can use Canva – even if you don’t have an eye for design. They have plenty of templates that you can customise or you can work from scratch to create something using your brand kit.

What types of posts can I create in Canva?

Canva has pretty much every marketing and social size already available in its system. When something new comes out or when a platform changes its image sizes, you can be pretty sure that Canva will be quicker to catch on than you will.

Available post sizes are:

Cover Images – Facebook, Twitter, LinkedIn
Post Images – Instagram, Facebook, Twitter, LinkedIn
Stories – Instagram, Facebook
Offline Marketing – Poster, flyer, postcard, business cards, T-shirt
Custom dimensions – simply enter whatever size you need.

Need more help?

I’m always looking to create new content that really helps salon owners with their marketing. If there is a marketing resource that would help you, drop me an email to kate@kordigital.co.uk and I’ll add it to the to-do list!